3. It helps users find solutions and make habit formation more interesting; it motivates them to maintain their useful new habits. Observational studies in UX can be formative or summative in nature. They can also be cross-sectional, cohort, or case-controlled. UX designers best serve businesses if they can not only create great “designs that work,” but are able to articulate and convincingly demonstrate tangible business results and KPIs to executives and stakeholders. share | improve this question | follow | asked Feb 8 '12 at 18:41. user9533 user9533. How Tinder Converts 8% Of Singles Into Customers In Less Than 15min. User experience case studies Even the best companies in the world make mistakes. What metrics will demonstrate that we’ve made the right choices? As a concept, Freetrade isn’t novel—it’s very similar to Robinhood and a number of other investment apps. Always take a minute to figure out what lessons you should take away from the process, what tips should be remembered, what should be improved, and—most important—what your next steps are going to be. Prototype, design, collaborate, and design systems all in Mockplus. The Psychology Behind TikTok’s Addictive Feed Popular. You can read more about this experiment here. There are many ideas here that you could copy for your own projects. After a three month UX redesign project that significantly improved basic usability issues (consistency, simplicity, user flow, system feedback) their online sales increased around 30% year-over-year. Daily Motion. About Us Community Guidelines Announcements Introductions. They tested entirely new conversion methods, copy messaging, and even visual treatments. It regularly shares different branding, UI, and UX case studies. GE leadership decided to make an investment in creating a common software platform for the company. The giant bank identified and funded a UX redesign project to improve its online enrollment application for online banking. The ROI of these UX improvements is an elevated brand trust, word-of-mouth referrals, and an uplift in the net promoter score (NPS). This case study shares the designer's insights into key design decisions, such as why he chose this product, why he decided to redesign the logo, how to improve the onboarding and other pages, how to optimize the user flow, how to balance all pages and functions, how to enhance UX through bottom bars, interactions, gestures, view modes, and more. The results of getting to know customers and building a website around that speak for themselves. Ads Platform at Twitter. Define the Problem and Goal. 3.) Solutions Create - Agile MVP Design Audit - UX Maturity Assessment Boost - UX Performance Improvement Evolve - Digital Innovation Program . Sport360.fit mainly targets women in Dubai. Beautiful images, a storytelling style, and special layouts are used to explain everything. Brand perception represents the brand values and quality of a brand, and how a customer would feel and think about a brand. A portfolio of case studies is the standard barometer used to judge the quality of a UX professional, and of a UX team. You’ve probably been faced with the “blank canvas” problem when writing your UX case studies in … When putting together a UX case study, you’re telling a story about your work to potential employers. These capabilities had grown opportunistically, primarily in response to requests from specific clients. July 21, 2020. Below we have provided a variety of information to help anyone trying to put together a business case for UX research. It is one of the best examples we have found of a case study that really teaches you how to write the perfect UX case study. By bestfolios.com — collecting the best designer portfolios, resumes and design resources.. “6 UX Design Case Studies Done Right” is published by bestfolios.com in Bestfolios. B2C is a shorthand for "business to consumers" whereas B2B is an acronym which stands for "business to business." Mar 13, 2018. HOW VALUABLE IS UX? Many aspects of the process are included, along with some really inspirational ideas, such as product personalization, challenges and solutions, animated interactions, and other interface details. How Freetrade works. For example: show how you and your team communicate and collaborate effectively; demonstrate how you have developed ideas to address user problems; explain how you and your team have dealt with emergencies or mishaps. We analyzed some of the most significant industry case studies, from Rethink to iRobot, and discovered 5 key factors for why robotics companies fail. Business. Close. You will also find information on the user research process, the UI flowchart design, the related wireframe and Sketch designs, the main page design, and more. Through the redesign strategy, traffic increased by 103% year-over-year and net-new contacts increased by 645%. If you want success and an ROI on your UX investment, seek a firm that has a proven track record in your field. Contains several examples of projects that benefitted from UX – along with useful metrics! This article is helping me shape how we measure success of this effort. This project reduced the time required for these tasks. I saw a study that Facebook completed showing that companies which invested in UX/Ui performed better than the closest benchmark on the market This was a win for the design team, as well as the business unit that sponsored the project. UX case studies: You will learn the basics about a case study and how to integrate storytelling. Here are some suggestions to follow: The final visual effect can be make-or-break for whether your UX case study is going to stand out from the crowd. GoldenPi. This is another concept mobile app that makes it easy for users to find parking slots even in big or overcrowded cities. After successfully A/B testing the new design against the old, Virgin America’s reinvented responsive site was released. She is always cheerful and never gives up. We collaborated with the Keystone team in Norway to restructure the website architecture, create more advanced search functionality, and a trustworthy web design. Such narratives showcase designers’ skills and ways of thinking and maximize their appeal as potential hires. With user experience being considered as the backbone of consumer products and services, its influence is now majorly extended to cover even internal applications, intranet or portal projects across industries. This is a great example to consider if you are hoping to create a better banking app. This case study aims to provide more intuitive transfer, payment, and money management solutions for mobile users. Start your project. Designer: Rocket Pix (UXUI, web designer ). Another great place to keep you up to speed with the latest UX designs. This case study firstly points out the biggest challenges and problems faced by job-seekers—the shortage of US recruitment markets. Recently I noticed many new UX designers are asking how to do user experience design in the major social platform. This case study uses cute illustrations, simple words, and clear storytelling to explain how the designer worked out the ideal job hunting solutions for users. According to the Center Centre, the job growth of UX designers is expected to rise 22% over the next 10 years. Case Studies New View All. Citing several of the studies mentioned above that recognize the importance of brand perception, the UX team made the case for a unified UI with a consistent look and feel, state-of-the-art visual design, content design, and interaction design. In our previous article “The True ROI of UX: Convincing the Executive Suite,” we talked about how to persuade company executives on the ROI of UX, and how to illustrate the value of UX in increasing business KPIs. Designer: Johny Vino (Experienced UX and interaction designer). Music App shares the fancy UI and colors from a music app made for children. 1. How to Craft an Outstanding Case Study for Your UX Portfolio. Executives often ask UX teams to quantify the value and return on investment (ROI) of their UX efforts. Solutions. For example, nowadays, a good UX design case study often covers: You might also want to add further sections: Of course, if you are a newbie, and you still have questions, why not go online and search for UX case study templates that you can study and follow. Through dogged perseverance, our UX team found some useful data, but the proven difficulty of defining the ROI of UX (ie. If you want success and an ROI on your UX investment, seek a firm that has a proven track record in your field. A full description of your role in the project; The solutions you've chosen, how you chose them and why; How you communicate and collaborate with others; and. This is the kind of thing that most articles Ive read have stated yeh. UXDA is a leading financial user experience and user interface design agency for banking and FinTech that executes design thinking in finance industry. Submit ROI Case Study; Academy. The Early Bird. Among the keywords used includes UI/UX Case Study, UX Case Study, UX Research, UX Study, UX design, UX; Other points to note. It has received “claps” from over seven and a half thousand people and  is a perfect example of how to write a well-structured and easy-to-understand case study. It offers a beautiful and clear presentation of the entire UI/UX design process. As well as the usual parts of the design process—UI flow chart, UI showcasing—the related logo and icon designs, typography, and other aspects are included. A 2016 design study of 408 different companies found that the more a company focused on and invested in design, the more they saw sales increase and experienced higher customer retention rates—customer engagement soared, and they moved through product cycles faster. User guides, training, and support articles. Sport360.fit - designing a lifestyle magazine. The B2B platform was about 7 years old and was made up of a hodge-podge of UIs, a variety of different-looking web-applications that were created at different times. Why FinTech Outcompetes Banks by Betting on User Experience. Sophisticated planning for personal outcomes . For example, if you’re looking to create a mobile platform for a banking application, ask for case studies that articulate the team’s ability to take a banking application to new heights. The week the new registration form went live, the yield metric nearly doubled, and exceeded the desired ROI benchmark. Categories. These digital transformation initiatives provided the foundation for GE Digital—and GE’s leadership in the industrial internet. Is it designed to show off your design talents on social media? This is a good example to check for anyone looking to improve their own UX case study. Articles are catered to specific users based on their schedule and habits. Create a clear storytelling structure or layout. 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