Use particular terms (like USP, Core Competencies Analyses etc.) After defining the problems and constraints, analysis of the case study is begin. Prioritize the points under each head, so that management can identify which step has to be taken first. SEM 2 BSB111 Ethics Case Study Preview text BSB111 Case Study Assignment, Semester 2, 2018 Case 1(a) (10 marks) Utilitarianism Utilitarianism is ethics that focuses on outcomes, which determine rights and wrongs, and the core idea is that the most ethical choice will … Super-size Me First, McDonald’s. This essay on Utilitarianism and Deontology: The Case of Coca Cola was written and submitted by your fellow student. Ethics: Consequentialist Theories Internet Encyclopaedia of Philosophy2006. Firstly, the introduction is written. The theory of utilitarianism can be applied in business in many ways. Mill was concerned to move away from what he once called a “swinish” philosophy based on base pleasures, to something subtler. If the company holds some value then answer is yes. That would mean the company could make a profit, while the consumer benefited from their product. Though I’m afraid I do add those at exam time – market pressures!). Examples of Utilitarian Ethics One example of utilitarianism in business is the practice of having tiered pricing for a product or service to different types of customers. He finds it comprehensive but yet written in simple language which is ready to understand. Business Ethics Case Analyses Individualism (Friedman's Economic Theory), Utilitarianism, Kantianism, and Virtue Theory Analyses of Business Controversies. In applying utilitarian principles to business ethics, the cost-benefit analysis is most often used – it is a good decision making tool. stakeholders may be questioned (Bowie and Werh- ... case of setting up extractive industries in extremely How to write process diagram essay. Another method used to evaluate the alternatives are the list of pros and cons of each alternative and one who has more pros than cons and can be workable under organizational constraints. 24 April 2007 final business case studies, to practice our skills at applying ethical principles. I’m going to begin by looking at McDonald’s and its influence on our diet, then look at a well-known case study called the Bullard Houses, and finish up with an environmental case involving the Conoco Oil Company. Some of the principles that we have learned are the principle of utilitarianism and principle of rights. Mill would argue that we are concerned for others because of a general feeling of sympathy, which as a matter of fact, we all have. Why should they? For example, Reitz, Wall, and Love argued that utilitarianism isn’t an appropriate tool when outcomes affect a large number of separate parties with different needs or in complex processes whose outcomes and side effects can’t be readily foreseen, e.g., implementing new technology. In principle, the evaluation of good and bad consequences provides one way of ensuring that companies consider the morality of their actions, which may suggest that utilitarianism can be a positive influence for ethical business practice as long as the true costs can be accurately determined and the right value placed on human life. Nor can the theory measure human suffering or loss, as Ford found, to its cost; it cannot predict consequences accurately or quantify benefits and harms, simply by applying a cost-benefit measure. And its ratio with corruption and organized crimes. It is better to start the introduction from any historical or social context. Secondly, after identifying problems in the company, identify the most concerned and important problem that needed to be focused. Based on this theory this case is not ethical. This time, highlighting the important point and mark the necessary information provided in the case. It sold well, until 1972 when four people died ,the first of many incidents stemming from the Pinto’s flaws, and many more followed, costing Ford millions in compensation. I’m going to begin by looking at McDonald’s and its influence on our diet, then look at a well-known case study called the Bullard Houses, and finish up with an environmental case involving the Conoco Oil Company. The strengths and weaknesses are obtained from internal organization. However, all of the information provided is not reliable and relevant. These include harm, honesty, justice and rights. Ford decided to estimate 180 deaths, 180 serious burn injuries, 2100 vehicles lost, and calculated $49.5 million overall, a figure that would be a benefit to the company, if they put things right with the car. As Lacey (577) put it: “The question is whether Ford and Iacocca [Executive vice president] exhibited all due care for their customers’ safety when balanced in the complex car making equation that involves cost, time, marketability and profit.”. Click here for a brilliant survey of the legal questions surrounding cost/benefit analysis – if you’re thinking of being a lawyer it’s a must read! So no harm should be done to others, people should not be deceived and their rights to life, free expression, and safety should be acknowledged. This strategy helps the company to make any strategy that would differentiate the company from competitors, so that the organization can compete successfully in the industry. 3.5 Case Studies. The theory cannot possibly be used to put a value on human life, as Ford attempted to do. Sources and constraints of organization from meeting its objectives. Though these did not equate to the benefits, there would seem to be a moral duty somewhere for a huge corporation like Ford, to bear the cost of $15 million. However, poor guide reading will lead to misunderstanding of case and failure of analyses. So the Ford Pinto went on sale with dangerous design faults in the position of the fuel tank and nearby bolts, and the tendency for the fuel valve to leak in rollover accidents. External environment that is effecting organization. The application of this theory can either be positive or negative. Excerpt from Case Study : Ethics: Utilitarianism Utilitarianism is one of the most common forms of moral reasoning. That way, utilitarian ethics, normative principles and the most good and positive consequences for most people overall would have resulted. Accordingly, even if the intent was morally questionable, the action is nonetheless morally good if it achieves good consequences for most. In this model, five forces have been identified which play an important part in shaping the market and industry. Next political elections and changes that will happen in the country due to these elections. Brainstorm and assumption the changes that should be made to organization. Design and production was rushed and cost of the vehicle kept down to sell it at $2000. The main objective of writing this report is to help students gain a deeper understanding regarding the course CBEB 3101 Business Ethics. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly . In this 4+ page essay, you will explain and defend or critique one of the theories we have studied. Standards of health, education and social mobility levels. These forces are used to measure competition intensity and profitability of an industry and market. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. Changes in these situation and its effects. Exchange rates fluctuations and its relation with company. This is an extract from a longer article, by Annie Lundy. I deliberately quote only from my five favourite ethics books, visit our shop to find out which they are – because you might like to buy one of them to supplement your study. Resources are also valuable if they provide customer satisfaction and increase customer value. Case study Utilitarianism – the best moral approach. Of course, it’s important to quote the philosophers themselves in their own words – see my handouts, or for what academics say about them – see the key quotes section under the topic area of each moral theory. The government figure, mentioned earlier, was made up of 12 ‘social components’ that included $10,000 for ‘victim’s pain and suffering’ and was meant to determine the cost to society for each estimated death. Bentham rejected Christianity and was influenced by David Hume (1711-76) and the French philosophe Helvitius, who argued that true justice was synonomous with the good of the whole. In addition, it also helps to avoid activities and actions that will be harmful for the company in future, including projects and strategies. Best alternative should be selected must be the best when evaluating it on the decision criteria. If the selected alternative is fulfilling the above criteria, the decision should be taken straightforwardly. Law and Valuation Papers, Spring 1999 at Wake Forest University. Student’s role is to analyze the case and diagnose the situation, identify the problem and then give appropriate recommendations and steps to be taken. Major HBR cases concerns on a whole industry, a whole organization or some part of organization; profitable or non-profitable organizations. In the strengths, management should identify the following points exists in the organization: Following points can be identified as a threat to company: Following points should be considered when applying SWOT to the analysis: Pest analyses is a widely used tool to analyze the Political, Economic, Socio-cultural, Technological, Environmental and legal situations which can provide great and new opportunities to the company as well as these factors can also threat the company, to be dangerous in future. Utilitarianism, Deontology, and Virtue Ethics: Case Study: Starbucks This discussion assignment requires you to submit at least four posts : an initial post, two reply posts to fellow students in threads other than your own, and a revised post in response to the professor’s feedback. 300 word essay single spaced: write an essay on bile synthesis and secretion utilitarianism Case study about. Through this course, we get to learn how to make ethical decisions in a company. This site uses Akismet to reduce spam. These forces refers to micro environment and the company ability to serve its customers and make a profit. Social attitudes and social trends, change in socio culture an dits effects. • Human nature is naturally motivated by “two sovereign masters, pleasure and pain”. The theory cannot possibly be used to put a value on human life, as Ford attempted to do. Essay on Applying the Utilitarianism Theory: Case Study Upon applying utilitarianism theory to Tom's current situation, Tom would maximize the greatest good and … Wednesday, December 2, 2020. While consequentialism is defined as the view that value of an action … In teleological theories, (moral) right is derived from a theory of the (non-moral) good, or what is good or desirable as an end to be achieved. • There is one good, pleasure, and one evil, pain. Opportunities for Utilitarianism And Business Ethics can be obtained from things such as: Change in technology and market strategies, Government policy changes that is related to the company’s field. I think it would be best used as a companion to a text book and as a revision aid. • The aim of government is to harmonize conflicting interests by passing laws with appropriate penalties for those who cause pain to others – hence modifying their behaviour. Following factors will influence the buying power of customers: Competitive advantage of company’s product. We can find a lot of examples of utilitarianism in the annals of world history. Lacey, R.   Ford: Book Club Associates by Arrangement with William Heinemann Ltd. 1988 Read more: http://bizcovering.com/major-companies/applying-utilitarianism-to-business-ethics-the-ford-pinto-case/#ixzz18qFeyQRa. Religious believers and life styles and its effects on organization. As Lawrence Hinman observes, the aim is to find “the greatest overall positive consequences for everyone” (Ethics, 136). Some of the individuals feel so strongly about being "right" they will argue until they get their The decision not to rectify faults represented a denial of doing no harm, not deceiving others, justice and the rights to life and safety. These five forces includes three forces from horizontal competition and two forces from vertical competition. Utilitarianism, in normative ethics, a tradition stemming from the late 18th- and 19th-century English philosophers and economists Jeremy Bentham and John Stuart Mill according to which an action is right if it tends to promote happiness and wrong if … The challenging diagnosis for Utilitarianism And Business Ethics and the management of information is needed to be provided. To analyze the business objective and its opportunities and threats, following steps should be followed: These headings and analyses would help the company to consider these factors and make a “big picture” of company’s characteristics. Although at that time the first year for mandatory access to and develop the total verbs were demonstrated, found, and was seen as forming within engagements with teachers and … The author of this theory suggests that firm must be valuable, rare, imperfectly imitable and perfectly non sustainable. The potential factors that made customer shift to substitutes are as follows: Products substitute available in the market. Such rules as “always pay your taxes” suffer from this problem, that the rich are actually subsidising the poor. Rare and valuable resources grant much competitive advantages to the firm. We maximise happiness by obeying laws and social conventions which experience has shown promote the common good – such as respect for life, personal freedom and private property, or good manners and politeness. However, the problem should be concisely define in no more than a paragraph. For example, the airline industry offers first class, business class and economy class seats on many of their airplanes. 3rd Edition. There may be multiple problems that can be faced by any organization. Company Overview . As was said in the case study (2014), Tom’s mother had lost her Job a few years ago and has remained unemployed since. Although at that time the first year for mandatory access to and develop the total verbs were demonstrated, found, and was seen as forming within engagements with teachers and students. • Pleasures were distinguishable between lower bodily pleasures and higher intellectual or spiritual pleasures – and if you wanted to know which was better ask someone who’d experienced both. Deutsche Bank having some money problems? The reasons that resource imitation is costly are historical conditions, casual ambiguity and social complexity. I hope you enjoy this case study which also has a powerpoint that goes with it. This case study on Utilitarianism theory was written and submitted by your fellow student. Sam (Student), “This is a functional book that explains all the concepts very clearly without any waffle. In addition, the quantitative data in case, and its relations with other quantitative or qualitative variables should be given more importance. But the way in which Ford took this government figure ($250,725) and used it for its own purposes carried a chill…”. Here are a couple of examples – one historical event and a mundane instance – that may serve as relevant case studies of this philosophy. He formulated the greatest happiness principle: “By the principle of utility is meant that principle which approves or disapproves of every action whatsoever, according to the tendency which it appears to have to augment or diminish the happiness of the party whose interest is in question.”. Decisions needed to be made and the responsible Person to make decision. Rooted in normative ethics, the notion of utilitarianism essentially asserts that an action is morally right if it maximizes utility or happiness for everyone (West, 2004). Any new technology in market that could affect the work, organization or industry. It is very important to have a thorough reading and understanding of guidelines provided. Initially, fast reading without taking notes and underlines should be done. Even, the competitive parity is not desired position, but the company should not lose its valuable resources, even they are common. However, imitation is done in two ways. It is recommended to read guidelines before and after reading the case to understand what is asked and how the questions are to be answered. Utilitarianism, Deontology, and Virtue Ethics: Case Study: Starbucks This discussion assignment requires you to submit at least four posts : an initial post, two reply posts to fellow students in threads other than your own, and a revised post in response to the professor’s feedback. Plus, get practice tests, quizzes, and personalized coaching to help you succeed. Rooted in normative ethics, the notion of utilitarianism essentially asserts that an action is morally right if it maximizes utility or happiness for everyone (West, 2004). as the industry have high profits, many new entrants will try to enter into the market. Position and current economy trend i.e. COSTLY TO IMITATE: the resources are costly to imitate, if other organizations cannot imitate it. Therefore, it is necessary to block the new entrants in the industry. Case Study Myanmar Amber. Utilitarianism can be used in any business decision that seeks to maximize positive effects (especially morally, but also financially) and minimize negative ones. As with Bentham’s formulation, utilitarianism in business ethics is primarily concerned with outcomes rather than processes. University of Tennessee at Martin. Make sure that points identified should carry itself with strategy formulation process. Tom’s father has also not been doing well financially, as his business has not been doing well as of lately, which would lead to less Income for the family. Utilitarianism holds that the most ethical choice is the one that will produce the greatest good for the greatest number. The dangers in utilitarianism lie with the potential for abuse, and in abandoning the inherent principles, Ford demonstrated those dangers in action. In Business and Commerce Utilitarianism holds that the most ethical choice is the one that will produce the greatest good for the greatest number. Effect on organization due to Change in attitudes and generational shifts. Utilitarianism is a normative, consequentialist, empirical philosophy which links the idea of a good action to one which promotes maximum pleasure or happiness, found by adding up costs and benefits (or pains and pleasures). Therefore to select the best alternative, there are many factors that is needed to be kept in mind. In this article we make some preliminary comments on Bentham and Mill before analysing a famous case in 1972 where utilitarian ethics seemed to cause a very immoral outcome – the Ford Pinto case. (Amazon Verified Customer), "Wow! He could also gain benefits from Michael. The argument here is that Ford abandoned these principles, abused the utilitarian theory to suit their needs, stayed within the laws of the time, but behaved unethically. Is these conditions are not met, company may lead to competitive disadvantage. Ethical business practice, using utilitarianism, would thus consider the good and bad consequence for everyone the action would affect, treat everybody as having equal rights (at least in Mill’s weak rule utilitarianism), with no bias towards self, and would use it as an objective, quantitative way to make a moral decision. However, the new entrants will eventually cause decrease in overall industry profits. As the most important objective is to convey the most important message for to the reader. And its effects on company, Effect of globalization on economic environment. Competitor’s activities that can be seen as your weakness. Susie (Student), "We have found your website and the people we have contacted to be incredibly helpful and it is very much appreciated." Corey Lott ETH 501 Case 2 Business Ethics Utilitarianism is a type of theory that was developed to come up with a proper course of action that maximizes the joy of the stakeholders involved. Utilitarianism and Business Ethics. ORGANIZED TO CAPTURE VALUE: resources, itself, cannot provide advantages to organization until it is organized and exploit to do so. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly . 2391 words (10 pages) Essay. They “weighed the risk of harm and the overall cost of avoiding it.” Leggett, (1999). The potential factors that effects bargaining power of suppliers are the following: Realistic solution should be identified that can be operated in the company, with all its constraints and opportunities. Strong and powerful political person, his point of view on business policies and their effect on the organization. utilitarianism Introduction Several studies on CSR highlight the lack of a shared ... Journal of Business Ethics Springer 2010 DOI 10.1007/s10551-010-0536-8. *There are many case studies in your textbook that are interesting topics. It is also the most common approach to moral reasoning used in business because of the way in which it accounts for costs and benefits. To generate the alternative of problem, following things must to be kept in mind: Once the alternatives have been generated, student should evaluate the options and select the appropriate and viable solution for the company. 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