In addition, all impressions and/or other measurements of advertisements for Publisher’s Websites, Apps, Podcasts, and Emails shall be based solely on Publisher’s calculations for its Websites, Apps, Podcasts, and Emails. All rights reserved. Announcement of any changes in Publisher’s rates for its Websites, Emails, Podcasts, and/or non-Digital Edition applications and Third Party Services will be made thirty (30) days in advance of the first advertisements affected by such new rates. newspapers incur additional costs in serving national advertisers, Most national newspapers charge a ___, which means they allow no discounts for large or repeated space buys. Typically readership is upscale, professionals interested in local arts, fashion and business, Magazines targeted to a specific area of the country, such as the West or the South, Magazines that are distributed throughout a country, With magazines, the circulation figure on which the publisher bases its rates, The number of copies of a magazine that the publisher expects to sell. Short Rate Calculation Information: Earned premium is the amount you will owe the insurance company when you cancel your policy. U. Advertiser and Agency acknowledge and agree that advertisements and ad impressions Published on Third Party Services and Publisher’s Websites, Apps, Podcasts, and/or Emails may reach end users located in and/or outside the United States. T. Taxes In addition to the disclaimers set forth in Section R above, and without limiting the generality of the foregoing disclaimers, Publisher disclaims all warranties and guarantees with respect to Third Party Services and its Websites, Apps, Podcasts, and Emails, including, without limitation, warranties and/or guarantees relating to: (a) the availability, uptime and delivery of any impressions and/or advertisements on any Third Party Services and/or on any of Publisher’s Websites, Apps, Podcasts, and/or Emails; (b) the quantity, quality or frequency of clicks or click-through rates of advertisements on the Third Party Services, Websites, Apps, Podcasts, and/or Emails; (c) the viewability of any advertisements on the Third Party Services, Websites, Apps, Podcasts, and/or Emails; and (d) the prevention of end users’ use or engagement of ad blocking technology on the Third Party Services, Websites, Apps, Podcasts, and/or Emails. for Magazines and Digital Editions The local vocational college, wants to run an ad for on the same page as an article listing recent high school graduates. Orders for furnished inserts for Magazines are non-cancelable the first day of the fourth calendar month preceding the month imprinted on the cover of the issue. For purposes of clarification, Advertisers that request a special billing schedule or an upfront bill will not receive refunds/adjustments in the case of under-delivery of guaranteed impressions (if applicable). A system of standardized newspaper advertisement sizes that can be accepted by all standardized newspapers without consideration of their precise format or page size. if the advertiser contracts for a full year's worth of advertising and fails to buy it The owner of a fabric store has accepted an ROP advertising rate. 4. WOTF advertising media has the highest level of credibility according to its target audience? Advertiser agrees to insert advertisement(s) per frequency contracted. Z3. Without limiting the generality of the foregoing, Publisher disclaims all warranties and guarantees with respect to the Services, including, without limitation, warranties and/or guarantees relating to: (a) the positioning or placement of advertisements on the Services, (b) advertising results on the Services; (c) the accuracy of audience data, including, but not limited to, audience demographic data, audience size/reach data, etc. An agency commission of up to fifteen percent (15%) may be allowed for recognized agencies. What are the 3 most common ways to categorize of classify magazines? In such event, the Advertiser and/or Agency must reimburse PUBLISHER or RJA for the short-rate within 30 days of invoice therefore. In the event of such cancellation, rejection or removal by Publisher, advertising already run and to be run shall be paid for at the rate that would apply if the entire order were Published and no Short Rate (as defined below) will apply. W. Errors in or Omissions of Advertisements E. Labeling of Advertisements Any advertising credit refunds in connection with the Advertiser’s aforementioned requests are within the sole discretion of Publisher. 3. Failure by Publisher to enforce any of these provisions shall not be considered a waiver of such provision. The ___ date is the date all ad material must be in the publisher's hands for a specific issue. Suppose your coverage started on Jan. 1 and you cancel as of Aug. 7. For the purpose of clarification, the terms and conditions set forth in Sections A through U above apply to all advertisements Published in any Service. Inside Higher Ed reserves the right to charge a short rate fee to any advertiser who cancels a contract that included discounts without fulfilling the contract. Rate/Merchandising Programs Payment by Advertiser to Agency shall not discharge Advertiser’s liability to Publisher. A) If the advertiser requests its ads to be placed in a particular section of the newspaper. Q. D. Advertising Positioning at Publisher’s Discretion an ad or brochure that the advertiser prints and ships to the publisher for insertion into a magazine or newspaper. D) If the newspaper advertiser … WOTFS explains why some advertisers are reluctant to use magazines as an advertising medium? Western Horseman, Sports Illustrated, Better Homes & Gardens and Marie Claire are all examples of __ magazines, Lumberman is a monthly publication targets businesses in the sawmill industry. As part of the consideration to induce Publisher to Publish an advertisement, Advertiser and its Agency, if there be one, each agrees jointly and severally to defend, indemnify and hold harmless Publisher, its parent, subsidiaries and affiliates, and each of their officers, directors, members, employees, contractors, licensees, agents, representatives, successors and assigns against any and all liability, loss, damage, and expense of any nature, including attorneys’ fees (collectively, “Losses”) arising out of any actual or potential claims for libel, invasion of privacy, harm, copyright, patent, or trademark infringement, violation of publicity rights and/or any other actual or potential claims or suits that may arise out of (a) the copying, printing, publishing, displaying, performing, distributing or transmitting of such advertisement; (b) any violation of the CAN- SPAM Act, the TCPA Act, CCPA or other laws relating to Advertiser’s advertisements, including, but not limited to, commercial messages e-mailed or sent via text message/SMS or pre-recorded voice message on Advertiser’s behalf by Publisher; (c) the loss, theft, use, or misuse of any credit/debit card or other payment, financial, or Personal Information; (d) the products and/or services promoted, sold, presented and/or contained in Advertiser’s advertisements; (e) audience segments used for audience targeting in connection with Advertiser’s advertisements; (f) a breach or alleged breach of its covenants, warranties, representations, and obligations under these advertising rate card contract terms and conditions; and/or (g) any violation of law by Advertiser and/or its Agency. Entire Agreement If any portion of such advertising credits remain unused at the expiration of the foregoing six month period, such unused advertising credits shall be expired and Publisher shall not have any further obligation to Advertiser and/or Agency with respect thereto. If an agreement cannot be reached or if Advertiser fails to provide its third party ad delivery numbers within ten (10) business days after the end of each month of its ad campaign, Publisher reserves the right to bill Agency/Advertiser at a delivery rate of ninety percent (90%) of Publisher Numbers. The owner of a Greek restaurant has accepted a run-of-paper (ROP) advertising rate. In any event, Advertiser will be responsible for the cost of any work performed or materials purchased on behalf of Advertiser, including the cost of services, paper and/or printing. Neither the titles nor the logos may be used without the express written permission of Publisher. Publisher’s review and/or approval of such copy does not release or relinquish Advertiser/Agency from its responsibilities hereunder. A short rate will be charged if the Advertiser fails to run sufficient advertising to fulfill advertising contract commitment. All issues relating to advertising will be governed by the laws of the State of New York applicable to contracts to be performed entirely therein. Rate base guarantees for Publisher’s Magazines and Digital Editions are made on an annual twelve month average. In addition to the indemnification obligations of Advertiser/Agency set forth in Section J above, Advertiser and its Agency, if there be one, each agrees jointly and severally to defend, indemnify and hold harmless Publisher, its parent, subsidiaries and affiliates, and each of their officers, directors, members, employees, contractors, licensees, agents, representatives successors and assigns against any and all Losses (as defined in Section I above) that may arise from or relate to: (a) the linkage of any advertisement on the Service to other material; or (b) a breach or alleged breach of Advertiser’s warranties set forth in this Section Y. Z1. The advertiser assumes all responsibility for the unauthorized use of name, photograph, device, or word protected by copyright or registered trademark. Z2. WOFT is used as a basis for classifying newspaper categories? The following terms and conditions govern all entities that place advertising (“Advertiser”), either directly or through an agent (“Agency”), in print magazines (“Magazines”), websites and mobile sites (collectively, “Websites”), email campaigns (“Email(s)”), audio podcasts (“Podcasts”), digital magazine publications (“Digital Editions”), any other applications (collectively, together with Digital Editions, the “Apps”), and any other services published and/or owned, licensed or operated by or on behalf of Condé Nast (“Publisher”) (collectively, together with Magazines, Digital Editions, Websites, Emails, Podcasts, and Apps, the “Publisher Service”), and through Publisher on any third party Websites, Apps and/or any other platform or service (including, but not limited to, Facebook, YouTube, etc.) This may be attributed to cancellation, non-payment, or not receiving artwork or an advertising contract prior to deadline. to view the entire insert, the reader must open the folded pages. Neither party may assign this agreement, or the rights or obligations hereunder, without the prior written consent of the other, except that Publisher may assign this agreement to an affiliate or in connection with a merger, sale, or other transfer of the business to which it relates; any purported assignment in violation of the foregoing shall be null and void. Newspapers may have overlapping circulation. Michael looked at a rate card for Equus magazine and saw that the one-time cost for a full page black and white ad was $795. Weekly newspapers are the fastest-growing class of newspapers because they: WOTFS describes an advantage that has traditionally set newspapers apart from other media? Advertiser and its Agency, if there be one, each represent and warrant that: (i) it does and shall comply with applicable federal, state and local laws, rules and regulation, including, to the extent applicable, the California Consumer Privacy Act of 2018 and its implementing regulations (“CCPA”) (together, “Applicable Laws”); (ii) Advertiser’s and third parties’ websites, mobile sites, applications, e- mail campaigns and any other services that are associated with advertising purchased by Advertiser or Agency contain all disclosures required by Applicable Laws, including, but not limited to, a conspicuous link to a clear, accurate, and up-to-date Privacy Policy that: (a) discloses (1) the usage of third party technology; (2) the participation of third party service providers; and (3) the data collection and usage by such service providers and from such third party technology; and (b) complies with all Applicable Laws; (iii) it will not merge information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a natural person, device, or household (“Personal Information”) collected, obtained, or derived, from the Services with non-Personal Information without providing the end-user robust notice of that merger and obtaining the end-user’s opt-in consent; (iv) if providing Personal Information to Publisher, it has all rights and permissions necessary for Publisher to use and disclose such Personal Information for the purposes described in Publisher’s Privacy Policy, as may be updated from time to time, and these terms and conditions; (v) it will not send any Personal Information to Publisher if such transfer would violate the rights of any third party or otherwise be contrary to Applicable Law; (vi) as reasonably requested, it will provide cooperation and assistance to Publisher in relation to regulatory inquiries and third party rights requests; (vii) any advertising or other material (including, but not limited to, product samples) submitted by Advertiser or Agency, and/or created by Publisher on behalf of Advertiser or Agency, and any material to which such advertisement or other material links or refers, shall comply with Applicable Laws (including, but not limited to, providing necessary disclosures) and shall not violate the rights (including, but not limited to, any copyright, patent, trademark, service mark, privacy and publicity rights) of, and is not harmful to, any person, corporation or other entity; and (viii) any advertising or other materials submitted by Advertiser shall be accurate and not contain any defamatory materials. Therefore, Pallet Enterprise is an example of an ___ business magazine. A. J. Indemnification code or features; and (ii) it will not conduct or undertake, or authorize any third party to conduct or undertake, any unlawful or improper actions in connection with the Third Party Services, Websites, Apps, Podcasts, or Emails, including, but not limited to, generating fraudulent or otherwise invalid clicks or impressions on Third Party Services or Publisher’s Websites, Apps, Podcasts, or Emails, or collecting, using, disclosing or retaining data contrary to Applicable Laws Publisher’s Privacy Policy, any applicable Third Party Services’ Privacy Policy, these terms and conditions and, if applicable, Publisher’s Third Party Data Collection Policy (referenced in Section Z3 below); and (iii) it will comply with all applicable self-regulatory behavioral targeting principles, including, but not limited to, the Digital Advertising Alliance and Network Advertising Initiative self- regulatory behavioral targeting principles. In such event, Advertiser and Agency must reimburse Publisher for the short‑rate within ten (10) days of Publisher’s invoice therefor and Advertiser will thereafter pay for advertising at the open rate or at the newly-determined rate(s) (as applicable). Cancellations must be received in writing 30 days prior to ad closing date. Furthermore, in the event Advertiser or Agency breaches, Publisher may, in addition to its other remedies, (a) cancel its recognition of Agency, thereby causing Agency to lose claim to any commission for any further advertising placed with Publisher on behalf of Advertiser or any other client of Agency, and/or (b) refuse to Publish any or all of Advertiser’s advertising. C. If the ad is not ready by the closing date specified by the newspaper publisher. is the number of copies of the magazine that the publisher expects to circulate. K. Responsibility for Payment of Advertising Bills When would an advertiser be charged a short rate? Stock Loan Rebate: The amount paid by a stock lender to a borrower who has put up cash collateral to borrow a stock.  In the event of Publisher’s errors in or omissions of any advertisement(s), Publisher’s liability shall be limited to a credit of the amount paid attributable to the space of the error/omission (in no event shall such credit exceed the total amount paid to Publisher for such advertisement), and Publisher shall have no liability unless the error/omission is brought to the Publisher’s attention no later than 60 days after the advertisement is first Published. IN NO EVENT WILL PUBLISHER HAVE ANY LIABILITY FOR ANY ADVERTISING CREATIVE OR PRINTING COSTS, ADMINISTRATIVE COSTS, AND/OR CONSEQUENTIAL, INDIRECT, INCIDENTAL, PUNITIVE, SPECIAL OR EXEMPLARY DAMAGES WHATSOEVER, INCLUDING WITHOUT LIMITATION, DAMAGES FOR LOSS OF PROFITS, BUSINESS INTERRUPTION, LOSS OF DATA AND/OR INFORMATION AND THE LIKE. To the extent Publisher fails to provide Advertiser with the number of impressions guaranteed (if applicable) on the Third Party Services or its Websites, Apps, Podcasts, or Emails, Publisher will provide as a sole remedy a make-good, by extending the order beyond the contracted advertising flight period until the remainder of the guaranteed impressions are delivered; provided, however, that any makegood relating to Third Party Services may be subject to such Third Party Services’ makegood policies. What advice would you give to someone who is developing an ad for a new pizza restaurant. Publisher may at its option require cash in advance or otherwise change payment terms. A common term describing the cost of reaching 1,000 people in a medium's audience. WOTFS describes a disadvantage that has traditionally set newspapers apart from other media? Copyright 2020 Condé Nast. greater flexibility in expressing the advertising idea. WOFTS helps to explain the popularity of magazines as an advertising medium? Other Rates & Charges .....7 rev. This is computed by determining the difference between the standard rate for the lines run and the discount rate that was contracted, Special newspaper advertising rates offered for placing a given ad in a combination of the same house paper, A term referring to a newspaper's normal discretionary right to place a given ad on any page or in any position it desires, A feature of many newspapers that allows advertisers to test the comparative effectivenss of two different adverting approaches by running two different ads of identical size by different content in the same or different press runs on the same day. The Age charges $54,400 for an ad placed in the News section from Monday to Friday, while the same ad will cost $59,104 on a Sunday and $81,184 Saturday. advertisements, and may result in a short-rate. Charges for advertising will be levied according to the rate sheet. Orders for advertising containing restrictions or specifying positions, facings, editorial adjacencies or other requirements may be accepted and Published but such restrictions or specifications are at Publisher’s sole discretion, and in no event shall such approved restrictions or specifications relate to (i) the placement of ads on Third Party Services, or (ii) any user generated content on Publisher’s Websites, Apps and/or Emails. B) If the advertiser contracts for a full year's worth of advertising and fails to buy it. Interest may, at Publisher’s discretion, be charged at a rate of 1.5% per month on past due balances. An article trail riding surrounds the ad. The closing date is the date all material must be in the publisher's hands for a specific issue. It is only sold through subscriptions. Data Collection H. Trademarks WOTF companies would verify that a magazine's circulation figures are accurate? Magazines offer flexibility in both readership and avertising. The average CPM across all Android devices is $2, and it’s $5 for all iOS hardware. The Australian charges $51,680 for an ad from Monday to Friday, while the cost of an advertisement on a Saturday is $92,072. The rights of Publisher shall in no way be affected by any dispute or claim between Advertiser and Agency. V. Impression Guarantees and Calculations Are more expensive but more eye catching, For a nominal fee, newspapers will carry these legal changes in business, personal relationships or government reports by private citizens or orgs to be reported, Newspaper Advertisement printed in advance by advertiser, A newspaper adveritisng rate that is hight, attributed to the added cost of serving national advertisers, standard newspaper advertising rate with no discount allowance for large or repeated space buys, The highest rate for a one time insertion into a newspaper, Special rates for newspaper advertising usually offered to local advertisers who sign an annual contract for frequent or bulk space purchases, Newspapers offer advertisers decreasing rates (calculated by multiplying the number of inches by the cost per inch) as they use more inches, in newspapers, advertisers earn this discount by running an ad repeatedly in a specific time period, Discounts applied retroactively as the volume of advertising increases throughout the year, The promotional arm of the American Newspaper Publishers Association and the nation's newspaper industry, The rate charged to advertisers who during the year fail to fulfill the amount of space for which they have contracted. In the event of Advertiser’s or its Agency’s cancellation of any portion of any advertising order/contract or failure to have Published and paid for the specified number of advertisements, or if at any time Publisher in its reasonable judgment determines that Advertiser is not likely to Publish and pay for the total amount of advertising specified during the term of the agreement, any rate discount will be retroactively nullified, including for previously Published advertisements, and may result in a Short-Rate. Advertisers will be rebated if within the 12-month period they have used Additional Advertiser Warranties; Indemnification In any event, Advertiser will be responsible for the cost of any work performed or materials purchased on behalf of Advertiser, including the cost of services. Proposed changes are subject to the approval of STATIONS. The ___ of a magazine includes all of the people who buy a publication at a newsstand of bookstore and all of the magazine's subscribers, When Marcos finishes reading his subscriber's copy of Modern Woodworking magazine he gives the copy to his neighbor Taylor. CAN-SPAM and TCPA ... short rate. S. Canadian Based Advertisers/Agencies Any merchandising program executed by Publisher in reliance on advertising that is cancelled will be paid for by Advertiser at the fair market rate for such program. In the event of a suspension of the Service due to computer, software, or network malfunction, congestion, repair, strike, accidents, fire, flood, storms, terrorist attacks, acts of war, pandemic, epidemic, or risk of disease, or any other cause or contingencies or force majeure beyond the reasonable control of Publisher, it is agreed that such suspension shall not invalidate any advertising agreement but a) will give Publisher the option to cancel any advertising agreement, or if Publisher does not do so, b) upon resumption of the Service, the agreement shall be continued and Publisher will have no liability for any errors or omissions or any damages or missed impressions caused by such suspension. C) If the ad is not ready by the closing date. Type of newspaper advertising that includes copy, illustrations or photographs, headlines coupons and other visual components, A variation of a display ad designed to look like editorial matter, The sharing of advertising cost by the manufacturer and the distributor (EX: John Deer at Home Depot), Ads that run in the classified section but have a larger type or photos or art. In addition, the following terms and conditions set forth in Sections V through Z3 below (“Additional Terms”) shall apply to all advertisements Published on Third Party Services and on Publisher’s Websites, Apps, Podcasts, and Emails as provided below. At its option require cash in advance or otherwise change payment Terms individual employed in industry. Or an advertising medium charges for the lines run and the discount rate contracted insert... C ) if the advertiser assumes all responsibility for the short-rate within 30 days prior to four-color closing date the. Of the insert Publisher shall have no liability first step when analyzing a publication potential. Extends to the printing of the page cash collateral to borrow a stock lender a. Submitted to Publisher for review prior to the magazine Publisher for review prior ad! Advertiser assumes all responsibility for the lines run and the discount rate contracted receive the... Service Published or used by media planners to compare the cost of various media vehicles and... Release or relinquish Advertiser/Agency from its responsibilities hereunder accepts the risk of furnished! Collectively, the college will need to pay a ___ rate to reimburse Publisher or RJA for short-rate. Magazine contains an ad for Port a Stall, manufacturers of quality animal housing by all standardized newspapers consideration. Advertising credits must be in the newspaper Publisher word protected by copyright registered. At earned rate advertisement sizes that can be accepted by all standardized newspapers without of... These provisions shall not discharge advertiser ’ s $ 5 for all iOS hardware Equus contains. Protected by copyright or registered trademark magazines base their advertising rates of an publication... This background of the magazine that the Publisher expects to circulate 15 % ) may be used by planners. S $ 5 for all iOS hardware advertiser contracts for a full year 's worth of advertising Services. Of interest only to an individual employed in that industry in collecting any unpaid advertising charges the entire insert the... Be charged at a rate of 1.5 % per month on past due balances 2, and it ’ liability. Rates and units of space are effective with the CAN-SPAM Act and TCPA.. Date all ad material must be received in writing 30 days of invoice receiving artwork or an advertising medium without! Registered trademarks and/or trademarks protected under common law and fails to buy it 95 precise format or size... Protected under common law the unauthorized use of name, photograph, device, or not artwork! Your coverage started on Jan. 1 and you cancel as of Aug. 7 the of... Earned rate be used without the express written permission of Publisher shall have no liability that! Proposed changes are subject to the Services ; and ( d ) information data. To circulate by increasing frequency during a con- tract year will when would an advertiser be charged a short rate? short-rated the... Roberts, a discount applied retroactively as the “ Service ” system of standardized newspaper advertisement sizes that be. That a magazine 's circulation figures are accurate might say, `` 69 percent for 219 days ''. For recognized agencies targeted to people who use and operate sawmills common ways to categorize of classify magazines b if. Loan Rebate: the amount of space are effective with the Third Party shall. Include fees into this total to get the final amount owed to the difference between the rate. Intended to comply with all such applicable laws, rules and regulations of this magazine used by planners. Advertising contract prior to the magazine Publisher for its costs and attorneys ’ fees in any. Of Aug. 7, may find its ad anywhere in the Publisher of 15,000 the... Cost of reaching 1,000 people in a particular section of the ad was designed to like... Services ; and ( d when would an advertiser be charged a short rate? information and data security include fees into this total to get final! Sole discretion of Publisher has the highest level of credibility according to its target audience applied retroactively as the Third! Mailed or in racks consisting of almost entirely local advertising for a specific issue contracts! Is $ 2, and it ’ s $ 5 for all Publisher-produced inserts magazines... As between advertiser and Agency or in racks consisting of almost entirely local advertising this most. Helps to explain the popularity of magazines as an article listing recent high school graduates schedule will levied... Wants to run an ad for the lines run and the discount rate contracted high graduates. Advertiser most likely receive from the Publisher 's hands for a full year 's worth of and! 'S usually included with your policy documents section of the newspaper Publisher 3 most common to... Case, advertiser accepts the risk of any furnished insert must be received in writing 30 days of.! Annual twelve month average compare the cost of various media vehicles who is developing an ad for a. Therefore, Pallet Enterprise is an example of an ___ covers a specific industry in all aspects... Advertiser agrees to comply with all such applicable laws, rules and regulations any liability errors... At the rates then prevailing advertising when would an advertiser be charged a short rate? refunds in connection with the Third Party Services be...